12/27/2023 0 Comments Mypublisher promotion![]() “Just curious” is indeed a dominant driver of my behavior. “Sorry” - a word I utter (and sometimes sincerely) multiple times per day for sins ranging from forgetting to turn off the coffee maker to asking too many questions of whoever I’m talking to - sounds, well, too apologetic. A bunch of cilantro? An array of half-drunk cups of tea scattered around the house? An eagerly removed brassiere draped over a kitchen chair? A slippery, teetering stack of dated New Yorkers, winter soup recipes, and Land’s End catalogs? None of these scream “literary genius.”Īnd we couldn’t come up with a slogan either. On a recent drive, my husband and I brainstormed around what visual image might best represent me. They win trust and likes and followers and even occasionally form real-world relationships through conscious, deliberate personal brand-building.įor starters, I have no logo. They generously promote the work of others, share images and videos that are beautiful or funny or, gulp, heartwarming. Smart self-marketers tweet and post to Instagram regularly, and not just about themselves. ![]() My use of social media is intermittent and unsystematic. I have none of the traits or skills required for effective self-promotion. “Because you might like it” is true, but hardly compelling. “Because we’re friends” is a better response, but only to the people who actually know me. “Because I wrote it” feels like an inadequate answer. Given that, on what possible grounds should I be urging people to read my book? After all, there are dozens - make that hundreds - of novels that I know to be better than mine, books that will have a profound impact on readers’ understanding of the world, or at least of themselves. As I compose emails to events coordinators at local bookstores politely but urgently exhorting them to sponsor a reading, I stall out. I’m trying to get myself into self-glorification gear. ![]() Since my publisher is a small press and its publicity budget even smaller, most of the marketing work has been up to me. (Getty images)Ī few weeks ago, my second book (and first novel) was released.
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